Similac, every mention
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How I Built This 12
every year every show How I Built This 12
Verbatim, from the transcripts: passages where Similac comes up on How I Built This
Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
- ▶ 1:40 Guy Raz In the U.S. alone, it's about a six billion dollar market dominated by giant brands like Enfamil and Similac. 2 times in the scene
- ▶ 20:45 Guy Raz All right, so this is 2016, and mainly, I think then, and probably still now, the biggest brands were Enfamil and Similac, which are made by Enfamil's Mee Johnson, Similac's Abbott, which is a huge pharmaceutical company, and they have… 4 times in the scene
- ▶ 32:49 Laura Modi You could make up Similac and Infamil, and, you know, I remember sitting in the room, and you're looking at all of the different samples, and once the color and the sensory and
- ▶ 1:06:06 Guy Raz I imagine, I think it's the case that one of the reasons why the two big, you know, 800 pound gorillas in the space are Similac and, and FAMIL are, you know, they're widely used for a reason, but they're also, um, a huge amount of their…
- ▶ 1:07:41 Guy Raz Because you're, I think, I looked into it, I think Enfamil and Similac are primarily what's available across the country for WIC. 2 times in the scene
- ▶ 1:13:56 Guy Raz Um, I mentioned earlier about the two, you know, Abbott that makes Similac, and I mentioned Mead Johnson that does, and Familia, and I should, I should have said that Mead Johnson was acquired by Reckitt, another company, so I guess…
- ▶ 1:17:21 Laura Modi And hopefully one day we're not as big as the Similacs and Infamils of the world, because I don't think anyone should be, but that ideally we're serving a good 10% of the market.