Shapewear

product on 1 show · 1 statements across 1 episodes

How I Built This

1 statements about Shapewear, every show

Sara Blakely: A Market Opportunity Existed Between Thin Underwear and Thick Girdles
“The shapewear was so, it was like the girdles were so thick and overdone, and I saw an opportunity for something right in the middle that would just create the perfect canvas undergarment for women.”
Sara Blakely Sep 12, 2016 ▶ 2:51 Spanx: Sara Blakely

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