Sales Letter
topic on 2 shows · 2 statements across 2 episodes
My First Million 
Capital Allocators
2 statements about Sales Letter, every show
Miller: Every sales letter must lead with the problem before the solution
“You want to start every sales letter with the problem, and then you want to position the product as the solution to the problem.”
Parr: 1980s infomercial copywriting frameworks still work 100% today
“If you look at the infomercial, and if you go and if you Google like Guthrie Raker infomercial breakdown, or if you just go and make your own, and you look at, you break it down, and you like copy it word for word, and you break down the sections, and you appl…”