Running Shoes
topic on 2 shows · 2 statements across 2 episodes
2 statements about Running Shoes, every show
Allemann: Sportswear startups need retail partners because consumers distrust direct claims
“We feel it's much more effective if they talk about the shoe. If we talk about, there's been so much said about running shoes by so many different brands. If we go out there and say, hey, now we did the most amazing running shoe on the planet. Nobody will beli…”