Reverse ETL

“If you are an advanced engineering Culture, and you are cutting edge, and you're going to do a bunch of modeling in dbt, and you already have Snowflake, you should move towards a model of using a reverse ETL.”

“Reverse ETLs change this paradigm by closing the loop. So these tools enable companies to pipe the transformed unified data from the warehouse back into the upstream business systems from which the data was generated.”