Wu: Reverse ETL pipes warehouse data back into operational business systems
John Wu · Top 10 Trends in AI, Machine Learning and Data for 2022 · Oct 27, 2021 · at 21:10
John Wu, VC at FirstMark, outlines the function of reverse ETL tools in modern data architecture during the 2021 MAD landscape review.
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“Reverse ETLs change this paradigm by closing the loop. So these tools enable companies to pipe the transformed unified data from the warehouse back into the upstream business systems from which the data was generated.”
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