Revenue Attribution
topic on 1 show · 1 statements across 1 episodes
1 statements about Revenue Attribution, every show
Tying all marketing initiatives to immediate revenue prevents differentiation
“If we tie everything to revenue, then we're all going to do the same stuff. Like, we really are going to do the same stuff for the most part. It's not going to differentiate that much, and it's hard to build something differentiated when we're all measuring ou…”