Referral Incentive

topic on 1 show · 1 statements across 1 episodes

20VC

1 statements about Referral Incentive, every show

20VC Insight
Heavy monetary referral incentives fail to drive profitable customer growth
“What happens is it drives users, but it doesn't drive what I call customers. So a customer, if you define as a profitable user, like it's very easy to drive users, right? Because if you give an incentive like that, but when you when you look at the growth of t…”
Nilan Peiris Jul 26, 2024 ▶ 38:41 Nilan Peiris: What Growth Hacks Worked and What Did Not, from Wise CPO | E1182 · 20VC with Harry Stebbings

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