Qualitative Data

“Numbers are subjective because we give them meaning. Six million is always six million. That's why numbers are objective, because the quantity doesn't change. But what we believe about it, and the decisions we make because of it, that's the thing that changed,…”

“The human body is an incredible information processing machine for the data of other people. We have evolved for a very long time to Understand what, like, a little shift in tone means, or a little flush of color, or, like, a small twitch of your eye, and so u…”