PumpUp
company on 1 show · 9 statements across 1 episodes
9 statements about PumpUp, every show
Jacobson: Non-growth startup tasks are a misallocation of founder time
“Anything that I'm doing that's not focused on growth or engagement is likely not the right spend of time.”
PumpUp raised a $2.4 million seed round led by General Catalyst
“So we raised a 2.4 million dollar seed round just under a year ago, led by General Catalyst partners Nico from General Catalyst led it.”
Jacobson: No mobile app directly competes with PumpUp in social fitness
“When it comes to our category, most players, especially the successful ones, are utility products. You look at Fitbit or Fitness Pal or MapMyFitness or RunKeeper tracking apps or pieces of hardware. When it comes to social and community and the health and fitn…”
PumpUp acquired its two million users without buying any paid ads
“We don't buy ads. We haven't yet. We don't really believe in that.”
PumpUp's community flags inappropriate content within 30 to 90 seconds
“If someone posts something inappropriate or someone posts a negative comment on someone's post, the community is so strong at this point that We'll know probably within, like, 30 to 90 seconds, and it will go straight to our community management team, and we'l…”
PumpUp grew over 300,000 social media followers entirely organically
“We have over 300,000 followers across our social media channels, none of which we've purchased. They're all real and organic.”
PumpUp generated 1,500 app downloads on launch day
“We had a couple of articles and on day one, we did a few I think about 1500 downloads on the product, which was pretty cool.”
Jacobson manually collected 1,000 email signups on campus before launching PumpUp
“And I did a thousand signups that way. So when we launched our product we actually had a thousand people to send it out to immediately.”