Puff Count
product on 2 shows · 12 statements across 2 episodes · said 26 times in 4 episodes since 2024
Starter Story 25 
My First Million 1
Mentions by year, every show
tap a year for its mentions
Starter Story 25My First Million 1
2026 2 mentions in 2 episodes 1 per episode
2025 13 mentions in 1 episode
2024 11 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
12 statements about Puff Count, every show
Steven Cravotta Scaled Puff Count to $44K MRR Before European Acquisition
“I built puff count. My quit vaping app scaled it to 44,000 dollars in monthly recurring revenue before exiting the company and selling it to a larger mobile app studio in Europe.”
Steven Cravotta Logged TikTok Data for Seven Days Before Publishing Content
“Before I posted a single video on the puff count TikTok, I scrolled for seven days straight.
I saved all the videos to the market research, just like this”
Steven Cravotta Gained 50 Million Organic TikTok Views With Zero Spend
“I grew the puff count account to a 120,000 followers, over fifty million views and hundreds of thousands of app store installs all for zero dollars.”
Steven Cravotta Had an 11.6 Million View Video Yield Zero Installs
“Yeah, so this video here got 11.6 million views. Close to a million likes. And it drove me close to no installs.”
Steven Cravotta Maintained a $20 CAC Against a $70 Customer LTV
“So with all of our content and all of our paid ads, our customer acquisition cost on puff count was anywhere around 20 to 24 dollars. And our lifetime value was anywhere from 55 to upwards of 70 dollars per conversion.”
Steven Cravotta Scaled Puff Count to $44K MRR on $82K Spend
“We spent a total of 82,000 dollars on our paid ads before exiting the business. This is how we scaled from three K to 44,000 dollars in monthly recurring revenue.”
Cravotta: Puff Count generates $40K monthly recurring revenue
“I'm working on an app right now called Puff Count that is currently doing 40,000 dollars in monthly recurring revenue. So this is the last 30 days of sales for Puff Count. As you can see, we did 43,000 dollars in sales, and if we look at the last 90, we have d…”
Cravotta: Puff Count made no money in its first 4-6 months
“The first four to six months, I didn't make any money. It was only after I locked in the marketing.”
Cravotta: 8.3M-view TikTok drove tens of thousands of Puff Count downloads
“For example, this one that got 8.3 million views drove tens of thousands of downloads for puff count.”
Cravotta: Hard paywall boosted Puff Count conversion rate to 20-25%
“When I changed PuffCount to a hard paywall, and I made users commit to a free trial before they could use any features in the app, it changed my business overnight. My conversion rate shot through the roof upwards of 20, 25%.”
Cravotta: Long onboarding boosts app paywall conversion by reinforcing user problem
“The onboarding is super important because this is an opportunity for you to walk the user through their own problems. So for example, on PuffCount, my onboarding is extensive and I ask the users a lot of questions. And some people say that's annoying. I don't …”