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Puff Count

also referred to as: puffcount

12 statements across 2 episodes · 7 bullish · 0 bearish · 1 people on the record · first statement Sep 24, 2024 by Steven Cravotta · said 25 times in 3 episodes since 2024 · across every show →

Mentions by year

brought up most by Steven Cravotta (23), Pat Walls (1)

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2026 1 mention in 1 episode
2025 13 mentions in 1 episode
2024 11 mentions in 1 episode

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Everything said about Puff Count, oldest first

Sep 24, 2024
Disclosure
Cravotta: Puff Count made no money in its first 4-6 months
“The first four to six months, I didn't make any money. It was only after I locked in the marketing.”
Steven Cravotta Sep 24, 2024 ▶ 4:41 How I Built It: $40K/Month iPhone App
Sep 24, 2024 positive
Assertion Not checkable as stated
Cravotta: 8.3M-view TikTok drove tens of thousands of Puff Count downloads
“For example, this one that got 8.3 million views drove tens of thousands of downloads for puff count.”
Steven Cravotta Sep 24, 2024 ▶ 7:39 How I Built It: $40K/Month iPhone App
Sep 24, 2024
Assertion Not checkable as stated
Cravotta: Puff Count took over three years to generate decent revenue
“Puff count has been live for four years, but only last six or seven months have I really made decent revenue per month.”
Steven Cravotta Sep 24, 2024 ▶ 14:06 How I Built It: $40K/Month iPhone App
Sep 24, 2024 bullish
Assertion Not checkable as stated
Cravotta: Puff Count generates $40K monthly recurring revenue
“I'm working on an app right now called Puff Count that is currently doing 40,000 dollars in monthly recurring revenue. So this is the last 30 days of sales for Puff Count. As you can see, we did 43,000 dollars in sales, and if we look at the last 90, we have d…”
Steven Cravotta Sep 24, 2024 ▶ 1:28 How I Built It: $40K/Month iPhone App
Sep 24, 2024 positive
Insight
Cravotta: Long onboarding boosts app paywall conversion by reinforcing user problem
“The onboarding is super important because this is an opportunity for you to walk the user through their own problems. So for example, on PuffCount, my onboarding is extensive and I ask the users a lot of questions. And some people say that's annoying. I don't …”
Steven Cravotta Sep 24, 2024 ▶ 10:57 How I Built It: $40K/Month iPhone App
Sep 24, 2024 positive
Assertion Not checkable as stated
Cravotta: Hard paywall boosted Puff Count conversion rate to 20-25%
“When I changed PuffCount to a hard paywall, and I made users commit to a free trial before they could use any features in the app, it changed my business overnight. My conversion rate shot through the roof upwards of 20, 25%.”
Steven Cravotta Sep 24, 2024 ▶ 10:03 How I Built It: $40K/Month iPhone App
Sep 20, 2025
Disclosure
Steven Cravotta Logged TikTok Data for Seven Days Before Publishing Content
“Before I posted a single video on the puff count TikTok, I scrolled for seven days straight. I saved all the videos to the market research, just like this”
Steven Cravotta Sep 20, 2025 ▶ 7:58 The $1M Mobile App Playbook
Sep 20, 2025 positive
Assertion Not checkable as stated
Steven Cravotta Scaled Puff Count to $44K MRR on $82K Spend
“We spent a total of 82,000 dollars on our paid ads before exiting the business. This is how we scaled from three K to 44,000 dollars in monthly recurring revenue.”
Steven Cravotta Sep 20, 2025 ▶ 17:16 The $1M Mobile App Playbook
Sep 20, 2025 positive
Assertion Not checkable as stated
Steven Cravotta Gained 50 Million Organic TikTok Views With Zero Spend
“I grew the puff count account to a 120,000 followers, over fifty million views and hundreds of thousands of app store installs all for zero dollars.”
Steven Cravotta Sep 20, 2025 ▶ 8:46 The $1M Mobile App Playbook
Sep 20, 2025
Assertion Not checkable as stated
Steven Cravotta Scaled Puff Count to $44K MRR Before European Acquisition
“I built puff count. My quit vaping app scaled it to 44,000 dollars in monthly recurring revenue before exiting the company and selling it to a larger mobile app studio in Europe.”
Steven Cravotta Sep 20, 2025 ▶ 1:27 The $1M Mobile App Playbook
Sep 20, 2025 positive
Assertion Not checkable as stated
Steven Cravotta Maintained a $20 CAC Against a $70 Customer LTV
“So with all of our content and all of our paid ads, our customer acquisition cost on puff count was anywhere around 20 to 24 dollars. And our lifetime value was anywhere from 55 to upwards of 70 dollars per conversion.”
Steven Cravotta Sep 20, 2025 ▶ 16:54 The $1M Mobile App Playbook
Sep 20, 2025
Assertion Not checkable as stated
Steven Cravotta Had an 11.6 Million View Video Yield Zero Installs
“Yeah, so this video here got 11.6 million views. Close to a million likes. And it drove me close to no installs.”
Steven Cravotta Sep 20, 2025 ▶ 13:09 The $1M Mobile App Playbook
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