Protein Bar Packaging
topic on 1 show · 1 statements across 1 episodes
1 statements about Protein Bar Packaging, every show
Traditional protein bar packaging prioritizes flavor communication over brand identity
“Typically in the bar set, it's merchandise by color or flavor primarily. So you'll see a brand, its main color is its flavor communication. And then the brand color is secondary. So they're just communicating flavor, not brand.”