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Product Friction

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20VC

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20VC Insight
Reducing product friction is much easier than increasing user intent
“And the truth is that it is way easier to reduce friction and make things easier than it is to increase people's intent.”
Brian Hale Apr 6, 2022 ▶ 15:27 20 Growth: Why Retention Defines Product Market Fit, What is Good Retention Levels Today, The Most Counterintuitive Elements of Product and Growth & Why So Many Startups Mess Up Hiring For Growth Teams with Brian Hale, Head of Consumer Product & Growth @

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