Priority Bicycles
company on 1 show · 18 statements across 2 episodes · said 43 times in 5 episodes since 2017
Mentions by year, every show
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How I Built This 43
2025 18 mentions in 2 episodes 9 per episode
2023 19 mentions in 1 episode
2017 6 mentions in 2 episodes 3 per episode
every mention on every show, scene by scene, with the transcript →
18 statements about Priority Bicycles, every show
Dave Weiner: Priority Bicycles' initial model supported the company, not him
“The classic bike was still doing well. So I knew that we had a win that could carry the company, though it couldn't carry me.”
Weiner: Priority Bicycles has over 1,000 corporate and hotel locations
“Now between hotels and corporate campuses, we have over a thousand locations using our bikes, which is amazing.”
Priority Bicycles Sells About 70% of Its Bikes Direct-to-Consumer
“Now we sell about 70% of our bikes consumer direct.”
Weiner: Innovation Is the Only Path to Market Share in Declining Bike Market
“Innovation is the only way that we can gain market share in a market that is declining right now.”
Weiner: Most Bike Companies Still Suffer From Pandemic Inventory Gluts
“A lot of bicycle companies
Not priority.
Still have too much inventory from the COVID days.”
Priority Still Faces Six-Month Lead Times on High-End Gears
“But the higher-end gearing system that we're using on, on our higher-end bikes, we, some of them we still are six months out.”
Priority Reached Millions in Revenue and Cash-Flow Positivity by Year Four
“I don't know if it was five. I would say it was a little south of that, but it was a couple million dollars. And we were cashflow positive. Not by much, but we were cashflow positive every year.”
Weiner Declined Early Funding Interest From VC and PE Firms
“And we were getting approached by VC and PE firms rather consistently. And a lot of the people that run those companies ride bikes and they were hearing about us and they were reaching out. And the timing just didn't feel right. We didn't have enough staff to …”
Priority Reached 30 Percent Margins on Commuter Bikes Via Volume Purchasing
“No, we were getting it up to the thirties. We were getting the margin up there, but we were also starting to buy in volume.”
Why Priority's Second Product, a $300 Kids Bike, Failed
“I built a bike that I wanted, not a bike that our customers were telling us they wanted. And so, the first lesson there is, is, you know, listen to your customer, because if, as much customer support as I was personally doing at the time, I was hearing from cu…”
Priority Bicycles Sold 2,000 Bikes in Its First Year
“Yeah, if I remember correctly, we sold about 2000 bikes that year, 1500 in the first month, and then 500 in the next six months that follows.”
Weiner Handled Bike Manufacturing Like a Major Software Implementation
“Doing software programs, I became a project manager. So I handled this the same way I would a big software implementation. I had every step. I had every supplier. Everybody was in my database. I knew who I was contacting which days. I knew who I was following …”
Priority Bicycles Raised $550,000 During Its Kickstarter Campaign
“Five 50, so half a million dollars.”
Priority Sold Over $200,000 in Bikes on Kickstarter Day One
“And I think in the first day in Kickstarter, we sold over 200,000 dollars in bikes.”
Hiring a PR Firm Was Priority's Single Largest Pre-Launch Expense
“That was our single biggest expense before we launched.”
In 2014, No Belt-Drive Bike Cost Under $1,000
“At the time, I don't think you could find a belt drive bike. Under a thousand dollars.”
Why Taiwan Remains the Primary Hub for Quality Bicycles
“Taiwan is still where, where, where most quality bicycles are made, because all of the suppliers are there, from the frame welding, to the seats, to the handlebars, to the grips, everything is made in Taiwan, or at least in, in, if you want a high quality bike…”
Priority Raised Hundreds of Thousands in Seed Financing From Coal Systems
“You know, I don't remember the exact number, but it was in the hundreds of thousands of dollars. It was not a little amount of money. I approached John, who was one of the founders of Coal Systems, and I presented him what my plan was for Priority Bicycles, an…”