Pricing Experimentation

topic on 2 shows · 2 statements across 2 episodes

the Y Combinator Startup Podcast Lenny's Podcast

2 statements about Pricing Experimentation, every show

Evaluating pricing experiments requires measuring long-term churn trade-offs
“Knowing if you succeeded and failed often requires understanding the implications on churn. Let's say part of your test is like year one discount. You need to understand how do users perform in year two and have a sense of the trade-offs around user growth, re…”
Naomi Ionita Jan 12, 2023 ▶ 30:28 How to price your product | Naomi Ionita (Menlo Ventures)
Ooshma Garg: Email Is the Best Tool for Early Pricing Experiments
“In a, if you're in a scrappy company, the best tool for pricing experimentation is email.”
Ooshma Garg Sep 8, 2018 ▶ 43:55 A Conversation with Ooshma Garg - Moderated by Adora Cheung · Y Combinator

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