pricing experimentation

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 12, 2023 by Naomi Ionita · across every show →

Everything said about pricing experimentation, oldest first

Jan 12, 2023
Insight
Evaluating pricing experiments requires measuring long-term churn trade-offs
“Knowing if you succeeded and failed often requires understanding the implications on churn. Let's say part of your test is like year one discount. You need to understand how do users perform in year two and have a sense of the trade-offs around user growth, re…”
Naomi Ionita Jan 12, 2023 ▶ 30:28 How to price your product | Naomi Ionita (Menlo Ventures)
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