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Premiumization

topic on 2 shows · 2 statements across 2 episodes

the Neon Show WTF is with Nikhil Kamath

2 statements about Premiumization, every show

NEON SHOW Opinion
Suresh: Indian consumer premiumization has been overestimated and is progressing slowly
“I think we overestimated how quickly it will happen is premiumization. Again, it may be happening in the fashion category, in the beauty category, but I think in some other categories, we are still value buyers. I don't think premiumization is happening as qui…”
Bhavna Suresh Dec 6, 2023 ▶ 41:40 India’s Spending Habits, ONDC, Building 10club & More I Bhavna Suresh I Neon Show
WTF Insight
Kamath: Premium consumer brands in India address only 50 million people
“There are fifty million people in India that you're truly building a product for. If you're going down the premiumization route and the more premium you go, the higher the rate of growth seems to be.”
Nikhil Kamath Sep 20, 2023 ▶ 1:16:17 Ep #10 | WTF is the Next Gen Thinking? Nikhil w/ Navya, Tara, Aadit & Kaivalya · Nikhil Kamath

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