Predictive Analytics Software
topic on 1 show · 1 statements across 1 episodes
1 statements about Predictive Analytics Software, every show
Palumbo: Predictive ROI software is much harder to sell during downturns
“It works really well when you're giving them a report card that says, hey, if you spend more, you're going to get this great return here. It is a tougher sell when their revenues are declining, they're scaling back, and they're getting a report card that doesn…”