PR Industry

topic on 2 shows · 2 statements across 2 episodes

Lenny's Podcast Big Technology

2 statements about PR Industry, every show

Most PR pitching is an automated blast, not tailored storytelling
“One of the great insights that you can get into the challenges of that industry is how completely automated a lot of it is, where a lot of people in PR are not thinking specifically about how to tell the right story to the right Potential media outlet. And ins…”
Jason Feifer Oct 12, 2023 ▶ 6:38 How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)
Kelly: AI raises PR baseline but won't make pitches stand out
“I don't think that a pitch necessarily is going to be able to stand out amongst a sea of good pitches. That's not going to be the outcome, but what I'm excited about in terms of outcomes is up leveling skills and capabilities and competencies for the average p…”
Caitlin Kelly Jul 24, 2023 ▶ 2:43 How Generative AI Is Already Changing The Communications Field — With EZ Newswire

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