Pipeline Demand
topic on 1 show · 1 statements across 1 episodes
1 statements about Pipeline Demand, every show
Isenberg: Marketing engineers must measure qualified replies rather than messages sent
“The metric is going to be positive replies, From qualified accounts, because a marketing engineer cares about business results, right? Not activity counts. Messages sent is activity. Qualified replies is going to be your signal, and the whole point the marketi…”