Penetration Strategy

topic on 1 show · 1 statements across 1 episodes

Lenny's Podcast

1 statements about Penetration Strategy, every show

Pricing low to drive growth is a fallacy without Amazon-like costs
“Often I see entrepreneurs who say, let's just price low to like grain, gain growth. That's a fallacy. I mean, if you don't have a business model that actually supports this compared to Amazon, then You probably know shouldn't be in a penetration strategy.”
Madhavan Ramanujam Dec 8, 2022 ▶ 54:39 The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

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