Peanut Butter

“And for a consumer, you might buy peanut butter once a month. If you're a heavy consumer, once a week or once every two weeks. And so It just wasn't flying off the shelves like a bar or an energy drink would because you'd have one every day.”

“You'd walk the aisle, and there was a small little peanut butter and nut butter section, and there was a preserves, jams, and jellies section that was three times the size of the nut butter section.”