PeaceWorks
company on 2 shows · 4 statements across 2 episodes · said 32 times in 2 episodes since 2021
How I Built This 24 
American Optimist 8
Mentions by year, every show
tap a year for its mentions
How I Built This 24American Optimist 8
2026 24 mentions in 1 episode
2021 8 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
4 statements about PeaceWorks, every show
Post-Oslo Accords, Arab suppliers were eager to do business with Israelis
“They were super receptive because this was, remember, the romantic time. This was after, after the Oslo peace process. And it's hard to appreciate and remember how magical that time was, but you would go to Arab capitals, and you would go to Arab towns, and th…”
A social mission cannot drive sales without product quality and value
“What I discovered along the way is that if you're too mission forward consumers will give you one shot, but then they think they're doing you a favor. And what I discovered is you need to make sure that you're not trying to tell the consumer, do this because o…”
Distributors will not open retail markets for early-stage brands
“The way you do it, at least during my time, is distributors are not going to open markets. They're going to continue your stuff. So I opened New York City. I developed New York City. Once I have 50 accounts or a hundred accounts, then I find a distributor to c…”
Lubetzky: PeaceWorks joint Arab-Israeli partnerships lasted over 25 years
“The partnerships we forged between Israelis and Palestinians and Jordanians and Egyptians and Turks and Arab Israelis and Arab and Jewish Israelis stood steadfast throughout the vicissitudes of the conflict for over
25 years,
and so it was even transgenerati…”