PBS

“Somebody at the PBS station in New York, WNET, offered me a job of 800 dollars a week”

“There's no other place where any of these films could have been made. You know, I could go out to a you know, a Streaming service or to a premium cable channel and say, hey, I'm making a film on Vietnam, and with my track record, they'd say, how much do you ne…”

“At the time, it was the largest audience in PBS history. Nearly forty million Americans binged it over the course of a week.”

“My insistence that I am not giving up the ownership of the film, because the second you do that, then there's someone else who might say, About James Baldwin, ah, I'm not sure about that. You know, there's some suit somewhere that would wish that it would not …”

“Anyway, he recorded it and sent it to us, and that was how we got in the market, because they watched that and realized that an ice cream company can be a thriving part, a part of a thriving market.”