Paid Communities
topic on 1 show · 2 statements across 1 episodes
2 statements about Paid Communities, every show
Puri: Paid communities succeed when members make financial ROI
“The key characteristic is it's not just like I'm a big fan of the, you know, the Golden State Warriors, so I'm going to join this paid community for them. Typically that doesn't work as well as if I join this group, I'm going to get tools that are going to hel…”
Puri: Exclusive communities degrade at scale due to noise and lost exclusivity
“The scale gets worse for two reasons. One is exclusivity. So if the reason to be in this group was that it's exclusive, the more people in the less exclusive it is, or, If the value is that, oh, I really like this conversation. This conversation was really, re…”