Organic Reach

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Evans: Banning paid political ads inherently favors populists and established celebrities
“If you say you can't buy reach, what you're actually saying is you can only have organic reach. So Trump has got however many followers he's had, so he's kind of fine. So, so when you say you can't do political advertising, but you can have organic reach, whic…”
Benedict Evans Mar 14, 2021 ▶ 27:57 Trying to understand Ad Tech

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