One To One Personalization

topic on 1 show · 1 statements across 1 episodes

Big Technology

1 statements about One To One Personalization, every show

Static Audience Tiers Fail Because Customer Travel Contexts Constantly Change
“What we're really striving for is really one-to-one personalized, a one-to-one personalized product experience, because The same person that you could put into an audience the next time they come back to Priceline could be looking for something completely diff…”
Marty Brodbeck Dec 12, 2023 ▶ 26:39 How Generative AI Is Changing Travel — With Priceline's Marty Brodbeck

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