ONCE
company on 7 shows · 9 statements across 3 episodes · said 63 times in 19 episodes since 2023
Starter Story 20 
Startups For the Rest of Us 15 
Lenny's Podcast 10 
the Startup Ideas Podcast 9 
My First Million 6 
All-In 2 
Founder's Journal 1
Mentions by year, every show
tap a year for its mentions
Starter Story 20Startups For the Rest of Us 15Lenny's Podcast 10the Startup Ideas Podcast 9My First Million 6All-In 2Founder's Journal 1
2026 20 mentions in 1 episode
2025 2 mentions in 1 episode
2024 29 mentions in 14 episodes 2 per episode
- Episode 707 | Once.com, Open Source to FT Income, and More (Hot T...
- The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket
- How to write a book with AI [step-by-step guide]
- Episode 734 | The 20 Year Bootstrapper (With Ian Landsman)
- The ultimate guide to product building with the man who changed software
- The step by step guide to starting a business from $0
- Episode 697 | 7 Predictions for SaaS Bootstrappers in 2024
- Creator tools you can build that will print money
- 6 more episodes that year, every mention in 2024 →
every mention on every show, scene by scene, with the transcript →
9 statements about ONCE, every show
Shin: ONCE has around 10,000 to 12,000 weekly active users
“So it's been around three months since launching, and our weekly active users is around 10,000 to 12,000 users at the moment.”
Brian Shin: ONCE's initial MVP was built in under two weeks
“So the first version took around a week or two. It was a web app that kind of just had the core features of what a mobile app intended to have.”
Brian Shin: Never use AI for consumer app design
“Consumer app is basically a craft. And I use a lot of AI for dev or finance for everything, but for design, we never use AI. And that's because we really believe that design requires taste. And we think that the more opinionated, the better design that could p…”
Shin: ONCE required 10 committed events before writing any code
“Before writing a single line of code, I needed 10 events with an actual date, with an actual commitment that they would like to try using out the product.”
Walling: 37signals' ONCE will not penetrate beyond a developer niche
“That once will not penetrate. It's my prediction. They will not penetrate past the handful of nerdy developers who basically want to manage their own servers.”
Fried: 37signals plans to launch three products under ONCE line in 2024
“Launching this new thing called Once. Which hopefully we're going to build three or so products next year under that category.”
Fried: 37signals launches ONCE, a line of self-hosted, buy-once business software
“We were going to launch this thing called once, which is essentially a brand, an umbrella, a line, a product line of non-SaaS products, of products, not services. Things people will download, software, business software products, people will download, pay for …”
Fried: 37signals builds ONCE products in 3 months with 2 people
“We can build these in typically three months each with two people. And the maintenance cost is zero to us. Essentially it's, there's no marginal cost here because we make the software and we sell it and we don't have to maintain it in terms of hosting and the …”
Fried: ONCE software includes full source code for buyers to modify
“The other thing we're doing with once products is that you get the code... So you'll get all the code and you can look at it and you can modify it and you can play with it and you can tweak it. You can't resell it. There's a certain licensing, but it's yours.”