Offline Previous Category Leader
topic on 1 show · 1 statements across 1 episodes
1 statements about Offline Previous Category Leader, every show
Sudden CAC spikes force online brands to sell to offline incumbents
“CAC doesn't gradually go from 20 to 25 to 30. It goes from 21 day to 80 the next, and I think in many cases where you've created a online category leader, the best solution really is to sell it to a offline previous category leader that's looking to maintain t…”