Offline Events

“And, you know, it's, cost is the one thing. I think distraction to the businesses is, is the other one. You know, having people continuously travel. It was never kind of putting on expensive, shiny events. You know, it can be a quick get together for drinks so…”

“And, you know, at books, the one thing that has had always had great effect was offline events. So we traveled a lot to cities where we met sellers that we never saw on the forums.”