Offline Advertising
topic on 1 show · 1 statements across 1 episodes
1 statements about Offline Advertising, every show
Offline ads gain traction as digital attribution deteriorates
“Today, offline has gotten better at attribution at positioning themselves as being able to do attribution, but also online attribution has deteriorated. So all of a sudden, that argument kind of slimmed out a little bit. And I'm seeing offline get a lot more t…”