Obviously Awesome
product on 6 shows · 3 statements across 3 episodes · said 23 times in 14 episodes since 2020
Lenny's Podcast 12 
Startups For the Rest of Us 5 
Top Founders 3 
Startup Acquisition Stories 1 
the Knowledge Project 1 
How I Built This 1
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Lenny's Podcast 12Startups For the Rest of Us 5Top Founders 3Startup Acquisition Stories 1the Knowledge Project 1How I Built This 1
2026 1 mention in 1 episode
2025 2 mentions in 1 episode
2024 1 mention in 1 episode
2023 8 mentions in 4 episodes 2 per episode
- How to nail your product positioning | April Dunford (Obviously Awesome)
- A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
- Episode 665 | How to Find More "Best Fit" Customers for Your SaaS
- Episode 647.5 | Bonus Episode: TinySeed Application Q&A Livestrea...
- every mention in 2023, scene by scene →
2022 8 mentions in 5 episodes 2 per episode
- Episode 636 | A Customer-Led Approach to Driving More Recurring R...
- Customer-led growth | Georgiana Laudi (Forget The Funnel)
- Countdown of the top 10 episodes of the year
- How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
- Startup Acquisition Stories with Chris Achard, Founder of AcornChat
- every mention in 2022, scene by scene →
2021 1 mention in 1 episode
2020 2 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
3 statements about Obviously Awesome, every show
Dunford: Most companies can execute product positioning internally without consultants
“I think most companies can do positioning on their own. Like that's kind of my belief. Some companies I think lack the, you know, lack of methodology to follow to go do it. And so I wrote a book called Obviously Awesome, and that was the purpose of that book. …”
April Dunford's Obviously Awesome is required reading for founders
“Obviously awesome by April Dunford. I'm sure you've heard that one a ton. It's kind of like required reading, I would say, especially for founders.”
Kramer: April Dunford's 'Obviously Awesome' is essential reading on positioning
“I think April Dunford's obviously awesome is sort of becoming one of those books that every marketer should have read on positioning.
It's really helpful.
Even if you're not like a product marketer or doing positioning, I think it's really helpful.”