Obviously Awesome
3 statements across 3 episodes · 3 bullish · 0 bearish · 3 people on the record · first statement Sep 11, 2022 by Emily Kramer · said 12 times in 6 episodes since 2022 · across every show →
Mentions by year
brought up most by Lenny Rachitsky (4), April Dunford (3), Krithika Shankarraman (2), Georgiana Laudi (Gia) (2), Emily Kramer (1)
tap a year for its mentions
2025 2 mentions in 1 episode
2023 6 mentions in 2 episodes 3 per episode
Everything said about Obviously Awesome, oldest first
Sep 11, 2022 positive
Kramer: April Dunford's 'Obviously Awesome' is essential reading on positioning
“I think April Dunford's obviously awesome is sort of becoming one of those books that every marketer should have read on positioning.
It's really helpful.
Even if you're not like a product marketer or doing positioning, I think it's really helpful.”
Sep 29, 2022 positive
Jan 22, 2023 positive
Dunford: Most companies can execute product positioning internally without consultants
“I think most companies can do positioning on their own. Like that's kind of my belief. Some companies I think lack the, you know, lack of methodology to follow to go do it. And so I wrote a book called Obviously Awesome, and that was the purpose of that book. …”