Network Television
topic on 1 show · 3 statements across 1 episodes
3 statements about Network Television, every show
Live-tweeting temporarily brought back real-time appointment viewing for network television
“One of the things that was great for us was because the live tweeting was so important and because it meant that if you missed it, you missed the conversation, we sort of brought back watching a show in real time. So it worked great for network television for …”
Viewers who claim to hate television characters will continue watching anyway
“People say they hate somebody and they love to hate them. They're gonna keep watching. It doesn't matter.”
Network television testing measures subjective opinion, unlike Netflix's behavioral streaming data
“But it's never been a thing that I've really paid attention to in a real way in network television because testing in network television is really about opinion. I'm very excited about it at a place like Netflix because that, the data is very different than te…”