Le Cunff: Ness Labs is purely content and community with no code
“Pure content and community, there is no code behind it.”
Le Cunff: Ness Labs membership costs $50 per year
“It's only 50 dollars per year.”
Le Cunff: Ness Labs reached 1,500 paying members
“So we just turned 1500 members yesterday, actually.”
Le Cunff: Ness Labs could not exist today without Zapier
“I think Zapier is probably the glue for everything, and I would not be able to have the platform I have today if I didn't have it.”
Le Cunff says 5% of members pay just to watch her build
“I would say five percent. Something like that. I have people who explicitly told me I joined the community just because I want to see how you're doing it.”
Twitter remains the primary customer acquisition channel for Ness Labs
“Yes, it is still Twitter, and I am actively growing acquisition from SEO and Google. It's growing really, really fast. At this point, it's still Twitter. That's my main acquisition channel”
Le Cunff ignores keyword research when writing for Ness Labs
“The only SEO optimization that I do is inside of WordPress. I write an article first, and then I just make sure that I'm not doing any newbie mistakes. So I just make sure the links are all right. The titles are okay. The URL is fine. So it's basic optimizatio…”
Le Cunff: Ness Labs email list reaches 25,000 subscribers
“I'm at 25,000 now.”
Le Cunff: Ness Labs newsletter open rate is 45% to 50%
“I send an email every week, and the open rate is between 45 and 50%.”
Ness Labs newsletter sponsorships averaged $200 to $300 per issue
“I think 1500 dollars was the highest I got, but that was a one-time thing. Most of the time it was 200 or 300.”
Le Cunff stopped selling newsletter sponsorships due to low ROI
“I completely stopped doing them now because I tried to figure out how much money I was making per hour, and that didn't make sense for all of the time I was spending back and forth, working on the copy, et cetera. It makes much more sense for me to just craft …”
Le Cunff generated $30,000 in 30 days launching a two-week online course
“The 30,000 dollars I made in the last 30 days are from the course that I launched, and so you're very right that building an audience first is a really good way to go about it, because I announced the course, I launched it was only available for two weeks to b…”
An appearance on the Calm podcast crashed the Ness Labs website
“I was on their podcast a few months ago, and my website crashed, actually”