Mushroom Kits

topic on 1 show · 2 statements across 1 episodes

How I Built This

2 statements about Mushroom Kits, every show

Founders pivoted to nationwide kits over local farming for better scale
“And it became so clear that with fresh mushrooms, we could have a local farm, sell locally, get our mushrooms into people's homes locally, or we had this other avenue in which these mushroom kits could be shipped nationwide, and it just was like, let's do the …”
Alejandro Velez Nov 8, 2021 ▶ 52:37 Back to the Roots: Nikhil Arora and Alejandro Velez
Mushroom grow kits succeeded because of the experience, not the food
“The kits weren't about the mushrooms. They were about the experience of growing, and just seeing something grow, and growing something yourself.”
Nikhil Arora Nov 8, 2021 ▶ 42:17 Back to the Roots: Nikhil Arora and Alejandro Velez

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