Multiple Choice
topic on 1 show · 1 statements across 1 episodes
1 statements about Multiple Choice, every show
Campbell: SaaS cancellation flows should ask only two specific questions
“When someone hits that cancel button, we found you should ask two questions. One, why are you leaving? Multiple choice. Don't do the free response. You get like one out of a hundred great responses and 99 are not great. And then the other question we found wor…”