Multi Vertical Software

topic on 1 show · 1 statements across 1 episodes

the Official SaaStr Podcast

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SAASTR Insight
Zinman: Multi-Vertical Marketing Prevents Ad Inventory Exhaustion
“One thing that helped us reduce the marketing span was, let's say you focus just on one vertical. Let's say project management. At some point you exhaust the inventory. And then the incremental dollar you put is not as efficient as the first one. So, the fact …”
Eran Zinman Oct 10, 2023 ▶ 20:21 Secrets to Scaling and Growth in an Unpredictable Market with monday.com's Co-founder and Co-CEO

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