Mintent
company on 1 show · 20 statements across 2 episodes · said 27 times in 2 episodes since 2019
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Top Founders 27
2020 11 mentions in 1 episode
2019 16 mentions in 1 episode
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20 statements about Mintent, every show
Dion: Mintent improved from $1M annual losses to break-even
“We went from losing, you know, a million and losing a million to, you know, where we're at now, break even.”
Matt Dion: Mintent is raising an equity round in 2020 to ramp up marketing
“This is the year, twenty-twenty, where you know, actually, I'm in the process of doing an equity round to wrap the marketing up.”
Matt Dion: Mintent maintains an approximate 12-month CAC payback period
“No, it's about the same. I mean, we're about a one year cap payback.”
Dion: Mintent Added $300K Net New ARR Offsetting 20% Churn
“It would be about 20% because our ARR net new last year was, you know, call it 300,000, and then that's about what the churn would have been, so.”
Dion: Mintent Cut Core Platform Churn from 57% to Under 5%
“When I took the company over three years ago, we had a 57% churn rate. It was just a completely unsustainable situation, and we brought that churn rate down to less than five percent.”
Mintent's top-line revenue remained flat post-acquisition around $2.5M
“Where I would say that from the acquisition to now, if you just look at the top line, we're flat.”
Gshift had $1.5M revenue run rate when acquired by $1M Mintent
“They were doing about a million and a half. So we were doing about a million.”
Dion: Mintent Generates Roughly 75% of Revenue from Pure SaaS
“Pure SaaS without customers using any services from us is probably, it's, About 75%. Yeah, and then the other 25 is people using our software and our services together.”
Acquired target's investors and creditors will join Mintent cap table
“Their investors and creditors stay around because they benefit from the earn out and the appreciation of the of the equity that they're getting.”
Dion will make the acquired company cash-flow positive by cutting OPEX
“No, actually that's already been done. So the team is actually lean and mean. I'm going to be bringing in less operating expenses than the revenue they're producing. So, so I'm actually bringing them in, in their current state. They're not cashflow positive in…”
Mintent is acquiring a competitor entirely with equity and an earnout
“I'm doing it with equity and earn out.”
Mintent operates with a team of nine people in Vancouver
“So we're all in Vancouver right now. We're nine people.”
Dion slashed Mintent's annual net revenue churn from 57% down to 10%
“Churn, so I inherited, if you can believe it, a 57% churn rate, and I brought it down, it's getting pretty close to 10%.”
Mintent had a one-year CAC payback of roughly $15,000
“Our CAC payback was about one year, so about 15 grand, but we, you know, we just noticed that all the traditional marketing, you know, whether it's PPC or webinars or going to shows or whatever the, you know, we had more activity because we were investing, but…”
Mintent historic average contract value was $15K before freemium shift
“Our average order value was about 15,000 dollars per year. And that's coming down because we've now made the product more accessible. At a lower price point.”
Mintent reaches $1M in revenue across 100 enterprise logos
“We have about 2000 paying individuals. So that's around a hundred companies or so. And we're around a million dollars in revenue.”
Dion: Mintent raised a $2M preferred equity round from family office
“There's, there was one round, a large round, two million dollars that was done from a local family office here, and those were pref shares.”