Mental Accounting
topic on 1 show · 1 statements across 1 episodes
1 statements about Mental Accounting, every show
Egan: Earmarking accounts for virtuous goals stops people from raiding them
“There's a whole line of brilliant research on goal-based investing that says, if you title this goal, Bobby's college fund, you are dramatically less likely to take money out from there and go to Vegas. If you name it in your market for a virtuous thing, that …”