Media Mix Modeling
topic on 1 show · 1 statements across 1 episodes
1 statements about Media Mix Modeling, every show
Media mix modeling requires $100K+ monthly spend across 3+ channels
“I think it's useful if you're spending a considerable amount, what's considerable, I'd say north of a 100,000 a month on paid media. And if you have some level of channel complexity, so you're not just on Google Or on Facebook, but maybe you're on three plus y…”