Maxima
company on 2 shows · 14 statements across 1 episodes · said 11 times in 3 episodes since 2025
A Product Market Fit Show 8 
the a16z Podcast 3
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A Product Market Fit Show 8the a16z Podcast 3
2026 10 mentions in 2 episodes 5 per episode
2025 1 mention in 1 episode
every mention on every show, scene by scene, with the transcript →
14 statements about Maxima, every show
Goel: Fixing accounting books was top priority for Rubrik's CFO
“It was a hair on fire problem. It was number one, number two, number three priority for the Rubric CFO and all the CFOs I had worked with in the past.”
Goel: Scale AI, Rippling, and Glean are Maxima clients
“At many companies, which there are clients of ours, like Scale AI, Rippling, Glean, and many others, as you scale up,
The problem is exponentially.”
Goel evaluated 12 potential co-founders over 18 to 24 months for Maxima
“I think I took about 18 to 24 months to figure that out. I went through 12 co-founders.”
Goel: Accounting software cannot follow a 'move fast and break things' approach
“This is not one of those spaces where you break things and build fast, right? You cannot break things. You want accurate systems who can operate at large scale.”
Goel: Kleiner Perkins offered Maxima seed term sheet within eight hours
“I think it happened like within an eight hour timeframe where we got
The term sheet from climate.”
Goel: AI accounting products coded by accountants will not scale fast
“And in my mind, an AI product which is built by accountants, and by the way, I'm a former accountant, will not scale fast. People shouldn't be using that AI product that I'm coding. They should use the AI product that I'm architecting, because I can tell you w…”
Goel: ERPs lack transaction-level context needed for anomaly detection
“And this stuff cannot be done until you have a transaction lineage, until you have transaction level context. And ERPs don't have transaction level context, as you know. They like to smush everything together into one chunky transaction.”
Goel: Requiring enterprise purchase orders proves true champion buy-in
“Usually you can swipe credit card inside companies for two to 3000 dollars, but above that you need a purchase order. If a purchase order has to go through, you need permission from IT, you need permission from legal, you need permission from the bosses, the C…”
Goel: Over-specifying pilot accuracy metrics pushes enterprise buyers away
“And if you get too much into TNCs that, you know, we will only provide 98% accuracy, and therefore you will pay, then you're forcing them to think too much early on, and you are you are forcing them to cover your ass cover their ass too much early on. And then…”
Goel: Maxima customers grew from $200M to $50B in monthly transactions
“They started with, like, posting two hundred million worth of transactions with us in a month, and then every month, while they were giving us a lot of feedback, and they were telling us, build this, build that better, we saw by, like, month seven, month eight…”
Goel: Maxima has a $17 billion enterprise customer
“One of our customers, it's a seventeen billion dollar company.”
Goel: Redpoint preempted Maxima's Series A without a deck before seed was spent
“The goal was not to raise. I didn't have a slide deck. A lot of my co-founders asked me, can you send me a slide A, series A slide deck? I said, I don't have it, man. So we got preempted. Even the ten million we raised in the, eleven million we raised in the s…”
Goel: Maxima has zero customer churn and a 4.95/5 G2 rating
“We haven't had a single churn. If you look at G to our reviews, it's 4.95 on five.”