Goel: Requiring enterprise purchase orders proves true champion buy-in
Yogi Goel · He raised $41M in one year to replace enterprise accountants with AI. | Yogi Goel, Founder of Maxima · PMF Show · Mar 26, 2026 · at 22:46
Yogi Goel, founder of Maxima, explains why enterprise B2B startups should charge design partners enough to trigger procurement rather than accepting easy credit card payments.
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“Usually you can swipe credit card inside companies for two to 3000 dollars, but above that you need a purchase order. If a purchase order has to go through, you need permission from IT, you need permission from legal, you need permission from the bosses, the CFOs, and whoever. And for me, while that was friction, but that was important because that to tell me that A, I was following a right problem, and B, There was a champion.”
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