Matt Chitharanjan

person on 1 show · 5 statements across 1 episodes

WTF is with Nikhil Kamath

On the record as a speaker too: Matt Chitharanjan across every show, appearances and statements → this page counts the times other people say the name.

5 statements about Matt Chitharanjan, every show

WTF Assertion Supported

Blue Tokai operates 135 outlets across India

“If I had to do that, I would replicate it across our 135 outlets, but”

Matt Chitharanjan Mar 3, 2025 ▶ 1:11:09 Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant · Nikhil Kamath

WTF Assertion Supported

Chitharanjan: India has around 5,000 branded and 5,000 unbranded coffee shops

“There's only around 5000 branded coffee shops and another equivalent amount of unbranded.”

Matt Chitharanjan Mar 3, 2025 ▶ 1:04:43 Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant · Nikhil Kamath

WTF Insight

Chitharanjan: Average cafe customers do not care which estate coffee comes from

“The average customer walking to a cafe doesn't care that this coffee comes from the state ABC.”

Matt Chitharanjan Mar 3, 2025 ▶ 57:48 Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant · Nikhil Kamath

WTF Disclosure

Blue Tokai: 45% of sales are drinks, 40% are food

“For us, we sell 45% is beverages, 40% is food, and then 15% is the retail packets and bread.”

Matt Chitharanjan Mar 3, 2025 ▶ 50:56 Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant · Nikhil Kamath

WTF Insight

Matt: Food makes or breaks the success of a specialty coffee shop

“I think food is unfortunately something that's very, I mean, I say this as a copy person, food is something that really makes or breaks the success of the store.”

Matt Chitharanjan Mar 3, 2025 ▶ 49:52 Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant · Nikhil Kamath

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