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Marketing Research

topic on 1 show · 1 statements across 1 episodes

the Knowledge Project

1 statements about Marketing Research, every show

KNOWLEDGE PROJECT Assertion Partly supported
Dunford: Academic marketing research overwhelmingly focuses on consumer packaged goods
“Most of the research that's been done in marketing, like when I went to marketing school, it was so disappointing. All of the research is done on consumer packaged goods. All of it.”
April Dunford Aug 20, 2024 ▶ 1:06:49 April Dunford: The Marketing Expert

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