Marketing Funnel
topic on 1 show · 2 statements across 2 episodes
2 statements about Marketing Funnel, every show
Schneider: Traditional marketing funnels deceptively obscure actual consumer behavior
“How the marketing funnel is like being entirely wrong way to think about marketing, modern marketing. I think it's a very just deceptive way to kind of hide what's actually happening.”
Mix: Top-of-funnel marketing must focus on the customer, not the seller
“The top of the funnel and top of your, like, got, got funnel needs to be about them. Like cons like it should be all about them in the nurture you can do about them and start to add you into their lives. And then the conversion is all about how you're going to…”