Marketing Database

topic on 1 show · 1 statements across 1 episodes

1 statements about Marketing Database, every show

MAD Assertion Not checkable as stated

Van de Maele: Data quality discipline originated from marketing mailings

“Originally it kind of, it came from how do we make sure that our marketing database that we send email mailings to the addresses are correct. That's where data quality came from, 20 years ago.”

Felix Van de Maele Mar 17, 2022 ▶ 5:01 Fireside Chat: Felix Van de Maele (Co-Founder & CEO, Collibra) with Matt Turck (Partner, FirstMark)

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Marketing Database

1 statements about Marketing Database, every show

Turn any episode into a week of clips.