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marketing database

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Mar 17, 2022 by Felix Van de Maele · across every show →

Everything said about marketing database, oldest first

Mar 17, 2022
Assertion Not checkable as stated
Van de Maele: Data quality discipline originated from marketing mailings
“Originally it kind of, it came from how do we make sure that our marketing database that we send email mailings to the addresses are correct. That's where data quality came from, 20 years ago.”
Felix Van de Maele Mar 17, 2022 ▶ 5:01 Fireside Chat: Felix Van de Maele (Co-Founder & CEO, Collibra) with Matt Turck (Partner, FirstMark)
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