Marketing Copy
topic on 1 show · 1 statements across 1 episodes
1 statements about Marketing Copy, every show
Courtney: Marketing should emphasize avoiding pain in downturns and pleasure in booms
“When the economy is really bad and things are going to shit, then you want to make copy or, and especially if you're selling like some sort of education service, you want to talk about moving away from pain. So during COVID a lot of market, a lot of marketing …”